Hotels Finally Get One Cart to Rule Them All

Hotels have been chasing that sweet ancillary revenue—spa bookings, late checkout, breakfast upgrades—but the tech behind it has been a total mess. Different systems, no shared data. Dumb.

This week, RealTime Reservation bought STAY to fix that. Now hotels get one unified shopping cart and one data foundation for every extra dollar a guest spends. That means no more clunky checkouts and actual personalized offers.

This is the kind of consolidation that actually makes travel smoother.