Aven’s New Booking Engine Targets Hotel Direct Booking Conversions
Trovlr Newsroom
Most hotel booking engines are ancient tech held together with duct tape. That’s why guests book on Expedia instead of the hotel’s own site. This week, Aven—the former Sabre hospitality division—launched a new booking engine built from scratch.
No legacy junk. Clean, fast, and mobile-first. It’s designed to actually convert lookers into bookers, directly.
For hotel owners, this is a shot at keeping more revenue and customer data in-house. For travelers? A smoother booking experience.
Reported from Skift ↗
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